Brazil's Top Android Fashion Games in Q4 2020: A Sensor Tower Report

In the fourth quarter of 2020, Brazil's Android platform saw notable activity in the fashion gaming category. Sensor Tower provides insights into how these apps performed in terms of downloads, revenue, and weekly active users.

Acrylic Nails!, published by CrazyLabs LTD, experienced a surge in downloads starting in November, with figures rising from 148K in October to 580K in the first week of November. The trend continued upward, peaking at 585K in the third week of December before slightly decreasing to 449K by the year's end. Weekly active users mirrored this growth, starting at 21K in late October and skyrocketing to 643K in early November, eventually reaching a high of 941K in late December.

Magic Tavern, Inc.'s Project Makeover saw its downloads peak at 376K in late November, with a notable increase in revenue starting mid-November from 1K to over 15K by the end of December. Weekly active users steadily grew from 148K in mid-November to 372K by the end of December.

YovoGames's Hair saloon - Spa salon maintained consistent downloads around 120K to 130K from September to November, with a decline in December reaching 59K. Despite no reported revenue, the game's weekly active users remained high, initially at 507K in late September and ending the quarter at 378K.

Lion Studios's Nail Salon 3D displayed a remarkable growth in downloads from its release in late November, starting at 210K and reaching over 348K in the third week of December. Revenue also showed a modest increase, and weekly active users experienced significant growth, from 189K in late November to 537K by the end of December.

Lastly, another Lion Studios game, Yes, that dress!, showed a downward trend in downloads from 224K in late September to 58K by the end of December. Revenue remained low throughout the quarter, but weekly active users decreased from 330K in late September to 93K by the close of the year.

While revenue data for some apps were not available or minimal, the focus on downloads and weekly active users provides a clear picture of the engagement and popularity of these fashion games among Brazilian users on the Android platform. For more detailed insights, Sensor Tower's comprehensive data offers a deeper dive into the app performance metrics.